What is FlowsPlay?

Boost engagement and drive revenue with gamification.

FlowsPlay is our suite of promotional tools designed to help you elevate your marketing campaigns and drive business growth with ease. Built on top of the Flows platform, FlowsPlay lets you create engaging, interactive, gamified experiences for your users with no coding required.

These help pages walk you through what FlowsPlay is, how it works, and how to start using it to improve customer retention and engagement.

What is FlowsPlay?

FlowsPlay is a collection of gamification and promotional tools that integrate with your existing Flows setup. It makes it easy to create engaging experiences that captivate your audience.

With FlowsPlay, you can:

• Run gamified promotional campaigns that keep customers coming back.
• Boost retention with rewarding, fun experiences.
• Increase revenue by offering incentives, discounts, or special rewards.
• Integrate with your existing Flows automations to create seamless workflows.

How FlowsPlay works

FlowsPlay is built for simplicity, especially for teams without technical expertise. Here is how to get started:

1. Integrate FlowsPlay with your Flows platform. If you already use Flows, you are halfway there. Enable FlowsPlay within your platform to start creating campaigns and promotions.
2. Choose your promotional type. Decide which gamification feature you want to use (for example, jackpots or FlashWins). Then customise it with your branding, prize options, and interaction rules.
3. Embed the front-end widget. Add the FlowsPlay widget to your website by copying the snippet found under the Installation section in Site Settings.
4. Set your triggers. Choose when the gamified experience runs, whether after a user completes an action, reaches a milestone, or after a set period of time.
5. Launch and monitor. Once your campaign is ready, hit publish. You can monitor the results through the Flows dashboard and adjust as needed to maximise engagement.

Why use FlowsPlay?

• No-code setup: You do not need a developer to get started. Everything is user-friendly and set up quickly through the Flows platform.
• Increase engagement: Gamification is a proven way to increase engagement, making users more likely to return, interact, and spend.
• Boost revenue: Offering incentives and rewards encourages users to buy more or refer others, driving extra revenue.
• Customisable and flexible: Whether you run a seasonal campaign or a year-round loyalty programme, FlowsPlay adapts to your needs.

Getting started with FlowsPlay

1. Log into your Flows account. From your dashboard, select FlowsPlay to begin creating your first campaign.
2. Explore campaign templates. If you are unsure where to start, browse our pre-built templates. They are built for engagement and quick to customise to your branding and goals.
3. Build and launch your campaign. Follow the step-by-step wizard to configure your promotional game. When you are happy with the setup, launch it and start tracking results.

Support and resources

If you need help setting up FlowsPlay or have questions, we have you covered:

• Knowledge base: Browse the Help Centre for detailed guides and tutorials.
• Get in touch: For further help, email help@flows.world.

Ready to play?

With FlowsPlay, gamification is at your fingertips. Whether you want to increase engagement, boost retention, or generate more revenue, FlowsPlay gives you the tools to create fun, interactive experiences that deliver real results. Start building your first campaign today.

Need more info? Reach out to our support team at help@flows.world. We are here to help you succeed.